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She Means Profit

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

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She Means Profit

What Women Need To Hear About Business

January 31, 2022 • Melissa Houston • Episode 86

“As a business owner, I encourage you to dream big.”

— Melissa Houston

Women tend to think small when it comes to business, even though they’re just as capable and able to attain wealth as their male counterparts! As a business coach and fractional CFO, I hear far too many women set revenue goals that only cover their current living expenses, rather setting goals that allow them to create their dream lives and build wealth.

There is nothing wrong with wanting more money.

Your business is your largest and most important financial asset. If you’re a female founder, you are in control of the amount of wealth that you earn and whether or not you achieve your financial goals.

I want you to dream big and I want you to earn big — and I’m here to show you how!

In this episode of the Business Society Podcast, I outline 7 steps that you can take to build a prosperous and sustainable financial future.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

The financial goals that you should set for your personal life and your business — and why they’re so important
How to boost your financial literacy skills so that you can make informed decisions in your business
Why earning 7 figures in revenue can be less profitable than earning 5 figures

Highlights:‌ ‌

01:04 Intro

03:16 Rise of the female business owner

04:55 Women tend to dream small

06:23 Create your financial future

07:10 Create a vision

08:09 Check in with your mindset

10:15 Financial literacy

11:15 Create a financial plan

12:27 Profit v. revenue

13:34 Don’t give your financial power away

17:09 How I work with business owners