Marketing, Growth, and Mindset Challenges with Jana Veltheim Artwork

She Means Profit

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

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She Means Profit

Marketing, Growth, and Mindset Challenges with Jana Veltheim

October 05, 2020 • Melissa Houston • Episode 3

Jana Veltheim of Align Massage Therapy launched her first business at the age of 23, and now owns multiple massage therapy clinics throughout the Ottawa area.

“I was denied a bank loan...when I asked why, I was told it was because I was young and female and could get pregnant.”

- Jana Veltheim

She shares with the Think Like a CFO Podcast how she’s faced marketing, growth, and mindset challenges over the past 20 years — and why she is thriving now (even in the time of COVID-19!)

“I knew I could cover the expenses, but I couldn’t cover them forever. There was going to have to be a choice — how deep in debt do I go for this business?”

- Jana Veltheim

In this episode, you’ll discover:

The #1 reason why new business owners tend to lack business skills
How COVID-19 affected Jana’s business, the resources that helped her stay afloat, and how she dealt with re-opening
The challenges of claiming business interruption insurance coverage during a pandemic

Highlights:

00:04 Meet our guest, Jana Veltheim of Align Massage Therapy
04:19 Why new business owners tend to lack business skills
04:49 The challenges of pre-internet marketing for small business
06:30 Sexism and small business
08:04 The biggest challenges Jana faces now
09:02 How COVID-19 affected Align Massage Therapy
12:21 Jana’s greatest challenge with COVID-19
14:00 Business interruption coverage during a pandemic
17:30 Jana’s biggest takeaway from the shutdown
19:28 Emergency funds
20:53 Does Jana feel more prepared for future setbacks?
22:46 Jana’s final advice for listeners

Links:

Align Massage Therapy: https://alignyourbody.com/

The 5-Step Roadmap to Biz Finance Freedom

https://melissa-houston-cpa-cga.mykajabi.com/5-step-roadmap-to-biz-finance-freedom

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https://www.melissahoustoncpa.com/work-with-me

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