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She Means Profit

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

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She Means Profit

Cultivating a Thought Leader Reputation

December 11, 2023 • Melissa Houston • Season 1 • Episode 162

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”

— Melissa Houston

In an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?

The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.

But here’s something tried and true for you. This is a solution that’s been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don’t just be the boss of your business; let yourself become a thought leader.

In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry.

Listen to learn:

Why there is a difference between influencers and thought leaders
How to make informative and compelling content as a thought leader
How an online presence cultivates your reputation
Why it is important to go on public speaking events
How networking is essential in building your brand
Why appearances on traditional media is essential

Highlights:‌

2:59 The definition of a thought leader
8:33 Benefits of being a thought leader to your business
9:19 Good and strategic content creation
10:21 Means of increasing your online visibility
11:50 Attending talks and publishing your own articles
12:57 Importance of networking on events
14:20 Writing a book and its impact on your brand reputation
14:58 Hiring PR coverage and what it can do for you
15:30 Appearances on varied media

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