Is it a Sales Problem or a Money Management Issue? Artwork

She Means Profit

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

All Episodes

She Means Profit

Is it a Sales Problem or a Money Management Issue?

September 25, 2023 • Melissa Houston • Season 1 • Episode 154

“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.”

—Melissa Houston

2023 has not been a great year for business owners. It’s been a rough year, really, with a lot of things happening around us and the economy affecting many different sectors. Experts are debating whether we’re experiencing a recession or not, and the thing is, we’ll only know we are in recession around six to eight months into it. Even though we’re not “officially” in a recession, some businesses’ revenue and sales fall, others go bankrupt.

And so a lot of my clients go to me and ask, “Where is the money going?”

But we shouldn’t wallow in pity for the difficulty brought to us by this challenging year. Instead, we should analyze the root cause of our problem. Is it an issue brought by money management or a sales problem?

In this episode, we will talk about how sales and money management are critical parts of growing your business.

Listen to learn:‌

What your numbers look like at the end of Q3
2023 is a tough year for businesses
Why finances and marketing are a numbers game
Why sales without profit is a red flag
Is it a sales problem or a money management problem?
Steps to take to explore the root cause of your problem

Highlights:‌

01:16 What your numbers look like at the end of Q3
01:46 2023 has been a tough year
03:02 Why marketing is crucial for sales
05:21 Is it sales or money management problems?
07:09 How to identify the root cause of your problems?
07:46 Tip 1: Analyze your finances
09:39 Tip 2: Assess your sales strategy
10:50 Tip 3: Identify the external factors
12:45 Tip 4: Find a balance
13:17 Tip 5: Seek professional help when you’re struggling

Links:‌ ‌