She Means Profit

Branding To Connect With Clients

December 20, 2021 Melissa Houston / Nikki Takahashi Episode 80
She Means Profit
Branding To Connect With Clients
Show Notes

Nikki Takahashi knows what goes into creating a great brand!

Nikki is the founder and CEO of Fetching Finn, a multi-6-figure branding and design agency that gets clients noticed in person, online, and in print.

(She’s also the only designer I know who has won a Governor General’s medal for her achievements!)

If you want to connect with your customers, you need to go beyond the graphics.

“A logo and a website is kind of where people start when they’re thinking about branding. But when it comes down to it, branding is so much broader than that,” Nikki explains. “Building a brand with traction, one that gets sales and gets noticed and gets remembered, starts with messaging and not with the design piece. So, that’s been a shift in my business.”

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • The #1 change that Nikki made to her business which wound up being absolutely pivotal 
  • A walkthrough of what to expect when you seek out branding services
  • Whether you should have a personal brand alongside your business brand

About Nikki Takahashi: Nikki Takahashi is a digital media designer and brand strategist who has helped over 300 entrepreneurs embrace and amplify what makes them unique. She is the founder and CEO of Fetching Finn Inc., host of the Square Peg Entrepreneur podcast, and a globally recognized keynote speaker on brand design and strategy.

01:03  Intro
02:04  Meet Nikki Takahashi
03:36  What is branding?
05:25  Nikki’s clients
06:46  Branding walkthrough & basics
10:44  Social media
11:53  Messaging
13:32  Biggest challenges
16:10  Rebranding
17:25  Personal branding
18:43  Top tip
Twitter: @thenikkitak
Instagram: @thenikkitak

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