She Means Profit

Making Connections For Great PR Relationships

November 22, 2021 Melissa Houston / Amanda Berlin Episode 76
She Means Profit
Making Connections For Great PR Relationships
Show Notes

“PR, to me, is all about relationships and making connections.”

—Amanda Berlin

Do you ever look at keynote speakers or interviewees on high-profile websites and think to yourself, “That could be me”?

We’ve all had those moments, but often we don’t pursue those opportunities because we don’t feel confident enough in our message — or just aren’t sure how to bring that particular dream to reality!

That’s where Amanda Berlin comes in!

Amanda is a PR, marketing, and business strategist who helps her clients master their story and show up strongly in places like Business Insider and Entrepreneur on Fire.

Good public relations and media presence are highly effective when it comes to raising your profile, building your network, gaining new customers, and receiving the type of exciting offers that you’ve been dreaming about.

During this conversation, Amanda and I discuss the difference between PR and media, the trouble with paid promotion, and why showing up in a big publication doesn’t necessarily mean you’ll get more sales!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • The 3 main pillars of PR that Amanda teaches her clients, based on her 10 years of experience working with PR agencies and entrepreneurs
  • How to leverage events to increase the visibility of your brand and business
  • The strengths of each type of media appearance — and how to choose the one that best suits your goals

About Amanda Berlin: Amanda Berlin helps entrepreneurs step into their presence, create a story that inspires others, and spread their message in the media. Amanda works one-on-one with clients to guide them in strategic storytelling and media relations, and hosts the Empowered Publicity podcast.


01:01  Intro

02:09  Meet Amanda Berlin

03:10  Amanda’s services

05:28  Collaboration & partnerships

08:34  Speaking & events

11:23  Don’t buy exposure

14:13  Media

16:37  Big media doesn’t = sales

17:15  Why invest in PR & media?

19:49  Promote your placements

21:34  How to reach out

24:50  Lead with value

25:38  Takeaway


Amanda Berlin

Instagram: @amandagailberlin

The Business Society:

5-Step Roadmap to Biz Finance Freedom:

Work with me:

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