“You’ve GOT to get your product right.”
— Jenna Meek
Jess Hunt and Jenna Meek are young entrepreneurs with a mission.
The pair recognized a need for simple-to-use beauty products that enhanced natural beauty and launched their independent UK makeup brand, REFY Beauty, relying almost exclusively on social media to raise awareness and cultivate their base of devoted fans.
Their strategy worked — not only did they develop a cult following, but within a month of their launch their product line was picked up by Sephora, a global beauty retailer with over 2500 locations in 34 countries around the world!
Launching a product-based business is always a challenge, but especially in an industry like cosmetics which is so highly regulated — and competitive.
Tune in to learn how Jess and Jenna perfected their initial product, launched it into the world, and expanded their offerings… all while winning internet acclaim!
In this episode, you’ll discover:
✔ REFY’s biggest challenges as a start-up — and how Jess and Jenna overcame them
✔ How a tiny start-up with only an idea managed to sign contracts with factories currently working with the world’s biggest makeup brands
✔ How Jenna balances the pressure of having two different brands
About Jess Hunt and Jenna Meek: At 24 and 28 years old respectively, saw a gap in the market for foolproof makeup products that enhance rather than hide your natural beauty. They brought together their unrivalled expertise in business and marketing to launch REFY Beauty and join a new wave of independent brands who owe their success to social media.
01:51 Meet Jess, Jenna & REFY
04:12 The products
05:27 Getting into Sephora
06:52 Developing & manufacturing
10:38 The launch story
12:35 Shrine & REFY
14:04 Staying grounded while successful
16:58 Balancing two brands
18:39 Biggest start-up challenges
22:15 Achieving the dream
24:55 What’s next?
Jess Hunt and Jenna Meek
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