“You need to remain diligent to remain profitable in your business.”
— Melissa Houston
Is your pricing strategy leaving money on the table? Pricing is a practical piece of your business — but it’s also highly psychological. The purpose of choosing a good pricing strategy is to maximize your profit margins, so that your business can maintain a healthy profit as you grow and as your expenses increase. Your relationship with money WILL shape your relationship with your business, so developing a healthy money mindset is a key piece of having a profitable pricing strategy.
Product- and service-based businesses have a few different considerations to keep in mind when coming up with their pricing, but it all boils down to the same thing: your pricing needs to reflect your real value, it needs to create profit for your business, and you need to believe that your offers are worth every single penny!
Hit play for my top tips for keeping your business profitable and your pricing on point!
In this episode, you’ll discover:
Highlights:
00:48 Intro
04:40 Pricing for profit
05:32 Pricing strategies
06:26 Psychology of pricing
07:27 Money mindset & competitor pricing
09:36 Product differentiation
11:19 Reducing costs
14:35 Renegotiating pricing with vendors
15:00 Recap
Links:
Misconceptions, Manifestation & Money Mindset
Why Money Mindset Really Matters For Profit And Life Goals
Rewriting Stories To Change Our Money Relationships
We Need To Talk About Fear
https://podcasts.apple.com/ca/podcast/we-need-to-talk-about-fear/id1533130323?i=1000541912894
Link to calendar (free 30 min consult call)
Main website 🡪 https://shemeansprofit.com
Offers 🡪 https://shemeansprofit.com/offers
Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9
Follow me on:
LinkedIn @melissahoustoncpa
Recurring Profit Free Training