“When you’re investing in yourself, be sure that you’re making the right investment that will get you the specific return that you’re looking for.”
— Melissa Houston
You know that I love to talk about profit, but you can’t fully understand your profit potential without understanding your expenses. The fact is that sometimes you need to spend money to make money.
The money that you spend to build your business is an investment in your future earnings, whether you’re spending it on advertising your offers, hiring a key team member, or working with a business or financial coach. Growing and scaling your business inevitably means increasing your expenses, but the real skill lies in using it for the right things while maximizing your earning potential!
In this episode, you’ll discover the ins and outs of cost-cutting effectively in your business, including recognizing when ROI promises may be manipulative, choosing the investments that are most likely to contribute to growth, and knowing which expenses your business cannot afford to reduce.
In this episode, you’ll discover:
Highlights:
00:49 Intro
01:18 Happy Thanksgiving & book update
02:51 Spending to earn
05:36 Investing in yourself & your business
06:51 Case study: Diane
09:28 Growth, higher expenses & ROI
11:36 Podcasting example
12:43 Indirect investments
13:49 Case study: Skye
18:13 Understand HOW you create profit
21:53 Strategic cost-cutting
Links:
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Link to calendar (free 30 min consult call)
Main website 🡪 https://shemeansprofit.com
Offers 🡪 https://shemeansprofit.com/offers
Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page
What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9
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Recurring Profit Free Training http://recurringprofit.com/automate